W/O
Stop managing
Tools. Run it
In one system

Proposals, projects, invoices, time tracking & client communications. All connected, all automated, all under your brand. Built specifically for how your business operates.

Based in Melbourne  ·  Builds from $6,500 AUD  ·  No White Oryx subscription

01 / Who this is for

Built for service businesses that
have outgrown disconnected tools

Built for teams copying data between systems, chasing approvals manually, or losing visibility between proposal & payment.

W/01Agencies & Studios

Managing proposals, projects, time and invoicing across multiple tools. We consolidate everything so delivery, billing & client communication flow automatically.

W/02Trades & Services

Quotes, jobs, updates and invoices scattered across apps and messages. We build a system that turns quotes into jobs, tracks progress & invoices at the right moment.

W/03Consultants

Juggling clients, delivery and billing manually. We create structured workflows that turn leads into projects and completed work into invoices, without rebuilding the process every time.

02 / The problem

Too many tools.
Not enough flow.

Most service businesses are not short on software; they are short on flow. Enquiries, proposals, jobs, invoices & client updates sit in separate systems, creating administrative work the team should not have to carry.

✕
CRM contacts not synced
✕
Email enquiries missed or lost
✕
Invoices created manually
✕
Time tracked inconsistently
✕
Projects in separate tools
✕
Calendar not connected to work
✦
Contacts synced from email automatically
✦
Enquiries detected & routed without manual triage
✦
Calendar events auto-logged as time entries
✦
Proposals drafted, projects created, invoices generated
✦
No duplication, no missed steps, no chasing
✦
One system, one login, one source of truth
03 / What's included

Everything your business needs.
Nothing you don't.

Each module is built around your actual workflow rather than a generic template.

M/01
Proposals & Approvals

Send branded proposals that convert into live projects the moment they're approved. No copy-paste, no manual setup.

M/02
Automated Invoicing

Generate invoices from milestones, completions or time tracked, not from end-of-week admin sessions.

M/03
Project & Job Management

Track every job, stage, task and handover in one place, structured around how your team actually works.

M/04
Revenue & Reporting

Real-time dashboard across receivables, project pipeline, margin & payment status. Everything visible, nothing hidden.

M/05
Time Tracking

Log billable work directly against projects. Calendar meetings auto-detected & converted to time entries.

M/06
Client Portal

A clean, professional login experience under your brand. Clients see what they need. Nothing more, nothing less.

04 / Built-in AI

Your portal doesn't just store data.
It works while you do.

AI runs quietly in the background, scanning your inbox, reading your calendar, drafting responses & keeping every piece of data exactly where it needs to be. Less switching. Less entry. Nothing slipping through.

AI/01Inbox scanning

New enquiries are automatically detected from your inbox, classified & turned into leads. No manual triage.

AI/02Contact sync

Contacts pulled from your Gmail threads and organised automatically. Names, companies, emails all in one place.

AI/03Calendar → time

Meetings detected in Google Calendar are automatically converted to billable time entries against the right project.

AI/04AI scheduling

Based on deadlines, tracked hours and capacity, the portal suggests where to focus so projects land on time.

AI/05AI drafting

Describe the scope in plain language & the portal drafts a full, structured proposal or client email, ready to review & send.

05 / How it works

From enquiry in to payment received,
without the admin drag

Every step triggers the next based on your rules. Nothing slips through, nothing needs chasing, nothing needs re-entering.

01Enquiry detected

AI reads the inbox, routes the lead.

02Proposal sent

AI-drafted, ready in minutes.

03Client accepts

One click triggers the next step.

04Project created

Stages & tasks auto-built.

05Work tracked

Calendar syncs automatically.

06Invoice generated

Billing follows your rules.

07Payment received

The books update without chasing.

06 / The results

What actually changes when
you have the right system

80%

Less admin overhead. Hours freed every week from manual entry, inbox triage & chasing approvals

0

Missed invoices. Every completed milestone automatically triggers an invoice

1

Single source of truth. Contacts, proposals, timesheets, projects & financials in one place

100%

Your brand, everywhere. Every client touchpoint carries your identity

07 / Why not HubSpot or Monday?

Generic tools make you fit them.
We build one that fits you.

The problem isn't that they're bad. It's that they're built for every business, which means constant configuration, workarounds & monthly fees for features you don't use.

Generic SaaS tools

✕
Built for every business, not yours
✕
Multiple tools still required
✕
Monthly per-seat subscriptions
✕
Workarounds to fit your process
✕
AI bolted on, not built in
✕
Platform limits decide how you operate

White Oryx custom portal

✦
Built specifically for your workflow
✦
One system replaces multiple tools
✦
One-time build, no White Oryx subscription
✦
Designed around how you actually operate
✦
AI woven into every step of the workflow
✦
A permanent business asset, not a rented tool
08 / Pricing

One build. Transparent running costs.
No surprises.

You pay once for a system built around your business. After that, you pay infrastructure costs directly to each provider: Vercel, Google & Anthropic. No White Oryx margin sitting in the middle.

Standard build

$6,500 – $10,000

AUD · one-time · most service businesses land here

  • Full system design scoped to your workflow
  • Proposals, projects, time tracking & automated invoicing
  • Branded client portal on your domain
  • Gmail & Google Calendar integration
  • AI-assisted drafting, enquiry detection & scheduling
  • Dashboard, revenue reporting & payment tracking
  • Training & handover included

Larger scope · Custom build

$10,000 – $18,000+

AUD · one-time · scoped after discovery call

  • Everything in Standard
  • Multi-user roles & permissions
  • Third-party integrations: Xero, Stripe & others
  • Advanced AI automation & classification rules
  • Custom reporting & data exports
  • Extended support & iteration period

What you pay to run it

Paid directly to each provider, not to White Oryx. These are standard third-party accounts you own & control. Costs vary by features scoped into your build.

R/01Vercel · $0–$31/mo

Hosts the frontend and runs all serverless functions & cron jobs. Free tier covers most single-business portals. Pro at ~$31 AUD/mo if volume grows.

R/02Google APIs · $0–$12/mo

Sheets, Gmail & Calendar APIs are free within standard usage limits. Most clients already have Google Workspace. Only costs if you don't.

R/03Anthropic API · $0–$20/mo

Only applies if AI features are scoped into your build. Usage-based; a typical service business sits well under $20/mo.

R/04Domain · ~$2/mo

~$15–25/yr via your existing registrar. SSL certificates are handled automatically by Vercel at no extra cost.

Typical total monthly running cost: $5 – $65 AUD/month. Compare: HubSpot Starter + Monday Pro + Xero Business runs $350–$700/month for a small team. Your portal replaces all three for less than the cost of a single Xero seat & you own it outright.

09 / FAQ

Common questions,
straight answers

Q/01Cost?

Builds start from $6,500 AUD. Standard workflows sit between $6,500 and $10,000. Complex builds with deeper integrations are typically $10,000 to $18,000+. All scoped & agreed upfront. No surprises.

Q/02Ongoing fees?

No White Oryx subscription. You pay infrastructure costs directly: Vercel ($0–$31/mo), Google APIs ($0–$12/mo if not already on Workspace) & Anthropic API ($0–$20/mo if AI features are included). Most clients run at $5–$65 AUD/month total.

Q/03Build time?

Most portals are delivered in 4 to 8 weeks. We start with a discovery session to map your workflow, then scope, build, test & hand over with training. All included in the build price.

Q/04Replaces HubSpot, Monday & Xero?

For most service businesses, yes. A White Oryx portal consolidates proposals, project management, time tracking, invoicing & client communications. If a specific integration is still needed, we scope that during discovery.

Q/05How does the AI work?

AI runs in the background using your connected Gmail & Google Calendar. It detects enquiries, syncs contacts, converts meetings to time entries, drafts proposals & emails, and surfaces scheduling suggestions, all within your portal. You review & approve, it does the groundwork.

Q/06What do I own?

A fully operational system built specifically for your business, running on infrastructure you control. You can use it indefinitely. The system is not licensed for resale or commercial distribution.

Q/07If my workflow changes?

Portals are built to evolve. We offer ongoing support & can add modules or adjust automations as your business grows. Nothing is locked in.

Q/08Outside Melbourne?

Yes. We're Melbourne-based but work with service businesses across Australia entirely remotely. Discovery, scoping & handover are all done online.

Stop managing tools.
Start running
your business properly.

If you're spending hours each week on inbox triage, manual data entry, disconnected handovers or invoice chasing, this is where it gets fixed. We'll map your workflow, show you what's worth automating & give you a clear picture of what your system could look like.

We only take on a limited number of builds at a time to protect quality & delivery.
Melbourne-based · Builds from $6,500 AUD · No White Oryx subscription · $5–$65/mo infrastructure